Replacing the Taxi and the family car is clearly a huge market for Uber. But once that's done, then what? There is the relatively expected push into logistics, see UberKITTENS, UberTREE, and Uber Goodwill as examples. But what other opportunities could they pursue?
Uber could reduce rush hour traffic by 90% by removing the pain points of a shared commute. Here is how it would work:
- When you get into your car to drive to work, pull up uber and mark yourself as an UberCOMMUTE driver.
- Others who work and live nearby you request an UberCOMMUTE when they are ready to leave for work.
- UBER matches commuters, and falls back to UberPOOL when a commute driver isn't available.
Theoretically an UberCOMMUTE driver would be willing to work for significantly less than a typical UberX driver because they are guaranteed to be going in the direction of their commute. 50% less? 75% less? This also allows you to use high occupancy lanes on the freeway. This entire process could be streamlined by a notification on the lock screen that leaves you one swipe away from a carpool.
How awesome would it be to jump in an Uber which brings you to a bus to the mountains for a weekend of skiing? Leave whenever you're ready, right from your doorstep. Avoid the many hours of driving, avoid the chains, avoid the mountain storms. Uber handles everything.
Follow these 4 easy steps:
- Develop a camera that attaches to a car's side mirror.
- Require drivers to use said cameras
- Stitch the images together
- Offer your users a realtime street view
This is game changing for a number of reasons. First, it's safer for both drivers and riders. Second, it eliminates street view's biggest weakness -- stale data. Third, it allows Uber to move up the chain and be not only the logistics provider but also the map. Offering a maps product is a form of distribution, similar to how Chrome and Android are distribution platforms for Google search.