A cafe owner wants to build something meaningful, more than just another average experience. She understands her most valuable customers live or work nearby. What can she do?
- Develop a backyard patio that is free to use for everyone who lives above. As a bonus, when they get hungry her cafe will be more convenient than anywhere else.
- Better yet, offer free access throughout the cafe for people in the neighborhood. Again, assume they'll get hungry.
- Hire local, and discover that employees personally want the business to succeed.
- Offer overnight bike storage.
- Bring a tea-cart of desserts to nearby shops and workplaces to introduce people to the brand.
- Be the local polling station for elections
- Offer cooking and baking classes
- Sell rare ingredients that are used in the dishes
- Offer a produce box subscription. Fill it with excess ingredients and creative ideas. This both helps smooth out her own supply, and also introduces people to tastes in her food.
- Get to know her customers personally, and then make introductions across similar interests
- Once she knows her customers, recommend them to other local businesses.
Focusing on the community isn't enough to have a successful business. A cafe still needs great food for reasonable prices. But this focus will help a business be a strong part of the local community, rather than simply another average shop.