I recently discovered Super, which is basically healthcare for homes so that if the dishwasher breaks they'll pay for the repair or replacement. Interesting that they even use the same vocabulary, like "Co-pay", "Pre-existing conditions", and "Coverage Limits".
The really interesting move here is selling this directly to real estate agents so that they can offer it as a package on top of the home. Their yearly plans are less than $1000, and if the house is going for $500,000, that's a pretty cheap "one more thing" to include with the home.
And Super could be more than just repairs. Home Gallery Project could be a great addon, as could other services like tenant sourcing and management.