The less well known story of containerization

Containerization changed the world of shipping. But another insight happened at the same time: the realization that trucks, trains, and ships are all in the same business, the transportation of goods.

This might seem obvious now, but it wasn't then. At the time, it was unthinkable to imagine building or buying an end to end string of trucks, railcars, ports, and ships that make it possible to guarantee a shipment's arrival date in the hands of consumers on another content.