In December I first talked about streaming stats for The Interview. More data has been released for early January which gives us another data point.

Rentals clearly dominate both the overall revenue and individual streams. This is expected, given the intangibility of digital content and the price sensitivity at play. The run rate has also slowed considerably, though it’s hard to know exactly how much given just three data points (including the zero point on 12/24). This certainly won’t change the status quo of theater exclusives, but it does suggest that most people who want to consume a film are able to do so digitally. The platform has matured.