Wework, coffee shops, and a bedroom office

When I first started working on my startup, I set up a desk in my bedroom at home. This was cheaper than coffee shops and way cheaper than office space, and I figured that cost was the most important factor.

I knew something was wrong I started sleeping badly. I'm usually blessed with an easy and restful sleep, but suddenly I couldn't fall asleep and woke up feeling awful. I guessed this might be something about not having a separate space for work, so I tried coffee shops.

If you've ever tried to work at a coffee shop you know that it's really awful. Interruptions every minute, with loud noises, music you can't control, and the expectation to keep buying food. Add to that a tiny laptop screen and a different seat every day and it's a recipe for disaster. I don't know how anyone can do it.

Finally, I bit the bullet and spent the money for a private office at a Wework. My productivity went through the roof, and I started sleeping again. It's truly amazing. I estimate I get 3 times as much work done, and still have more energy in the evenings and weekends for studying Chinese and machine learning. Previously I was too exhausted to do these kinds of intellectually-intense activities outside of work. 

The key qualities for a workspace are:

  • Zero interruptions
  • Same space every day
  • Separated from home and other non-work spaces
  • A comfortable environment (temperature, noise, smell, lighting, furniture, bathrooms, etc...)

As my company grows, I'd love to offer everyone her own private space. That might be against the wisdom of open-desk layouts, but it seems critical for productivity.

Revisiting old notebooks

I use moleskin notebooks for most of my thinking and ideas. They're useful because they're durable and I can add sketches in addition to just text. They're also way better for notes in 1 on 1 meetings, because they demonstrate a professionalism missing from notes taken on phones and ipads. 

Unfortunately, once the information is in the notebook it's pretty much locked in there and unless I spend lots of time devising systems to index and retrieve it like Darwin and other scientists did back in the day. But I feel like a computer can do this faster and better than me.

I'd like to see a service where I can mail my finished notebooks/journals. They'd be scanned, with an app to browse and search. I'd also like to be able to add digital snippets and ideas to this app so that it's all in one place when I want to search for something that I've written down. 

Does anything like this exist? Some simple google searches returned lots of photo scanning services but nothing that seems like a good fit for journals. 

Signaling in the herd of bikes

I've noticed that when I ride a bike share bike, everyone gives me a lot of space as they pass me. This doesn't seem to happen when riding my road bike down the same streets. My guess is that people assume bike shares are used by less frequent and less skilled riders.

This serves as two important reminders. First, that signaling matters, but also that signaling can be wrong. If possible, better to watch actual behavior. Watching me cycle a few blocks would probably better identify my skill level than assuming based on the type of bike.

The same holds with business. Think that a startup is hot? Watch how it grows over the next few months. Think that a salesperson is stellar? Look at the sales numbers, rather than how she speaks or how confident she is.


Paying for art

When I started offering a subscription to artwork through Home Gallery Project I assumed people would be rational when considering the price. Big mistake. 

First, price anchors are very real. Customer after customer anchored their purchase of artwork to other purchases in their home, like their couch, TV, and bed. However, when considering a monthly subscription to artwork the anchor was always Netflix. $7.99 per month is just too little to pay for shipping, let alone the artist.

This has an important implication: people with more expensive furnishings also buy more expensive art. If as an artist you want to price your painting at $5,000, sell it to someone who has bought a $5,000 couch.

Next, people in apartments guessed (often incorrectly) that they would only be in their apartment for at most another year. This means that when considering an annual plan, they compared it to purchasing artwork directly. And it turns out that owning the art is important, even if it will be thrown out after a year.

The elasticity of demand is also interesting. While a specific piece might be a must-have for someone, an unknown piece is at best a nice to have. This means that there is significantly more price leverage once someone has decided that they want a specific piece. With a subscription that isn't tied to any specific piece, the leverage simply isn't there. 

The successful art sellers all seem to have the same playbook. Build up a list of people interested in art who are in the same socioeconomic bracket and similar tastes, then periodically invite them to events. At these events, have a great salesperson who can convince someone that they want one of the pieces.

How bike shares shrink cities and the magic of free

San Francisco's bike share is expanding by an order of magnitude from 700 bikes to 7000 bikes. As new stations are added the value of the system grows faster than a linear rate. This is a classic example of network effects. But today, I want to focus more on some other aspects of bike shares.

Bike shares, at least in the USA, have two important properties. First, they are typically free at the time of use, relying on annual subscriptions. Second, they're mostly immune to traffic because it's so easy to go between lanes and around stopped vehicles. And because biking is three to five times faster than walking, bike shares open up a wide range of trips that were too expensive to lyft and too slow to walk.

This makes it easier to have a business that's off the main strip, as long as it's worth going to. Even if the surrounding streets feel unsafe to walk on, a bike might be fast enough for this not to matter. 

And it makes each station a hub. If I ran almost any kind of business I'd want a bike share out front. More eyeballs, and more convenient.

I expect this to be a common perk that companies offer their employees. I also expect the next generation of bikes to be electric, making hills and sweat a thing of the past.

This is a great direction for dense cities to move into, especially for larger cities like New York and Taipei where the urban core can be many miles across. 

Prototyping on a budget

Swappa makes it easy for developers to purchase older hardware for testing. This works best for ongoing testing week after week.

For rapid prototyping, another approach might work: purchase and return. I just returned an iPad pro after spending the past week prototyping a feature that I thought might improve the user experience of study groups. After testing prototypes with real users, I decided that other avenues were a better use of my time and money.

But what does a product manager actually do?

But what does a product manager actually do?

I've gotten this question a lot, from friends, family, mentees, and even coworkers. If you really want to know, go read Inspired. It's a decade old, but has aged well and contains everything I wish I'd known about product management when I started at Google in 2012.

Educating Decision Makers

When Taiwan was designing their new health system in the 90s, there wasn't yet consensus on how it should work. And as anyone who reads Dilbert knows, when the decision maker doesn't understand the space, bad decisions are made. So, how to educate a decision maker?

"[We] had a conference in Taipei, over three days, and all these [experts] debated each other. And I required cabinet ministers [aka decision makers] in Taiwan to chair the various sessions, like the minister of finance, the minister of planning, of health. See, when you chair a meeting, you have to sit through the whole thing and listen. That's how you educate decision makers."

(from The Healing of America)

Amazon, Whole Foods, and Fancy Peanut Butter

So, Amazon bought Whole Foods. In other words, Amazon instantly grew its grocery supply chain by something like 100x.

Americans still overwhelmingly shop for groceries at the store, but this could be eaten away by integrations like Alexa. Soon, the staples from your Amazon shopping list will be ready when you walk into Whole Foods, and you can pick out the last few things, like fresh produce, yourself. 

Once consumers are used to starting their grocery experience online, small food creators like Justin’s get a new playbook. In today’s grocery stores, the way you sell is by getting distribution, a.k.a. shelf space. But shelf space is unlimited online. And so a new model makes sense, based on superior experience and superior SEO. Expect reviews and word of mouth to matter far more than they do today. There’s never been a better time to create a niche food product.

Lastly, I wouldn’t be surprised to see Amazon Prime discounts for grocery items as a way to encourage loyalty. Perhaps the discounts are only available for people who start their orders online. 

A healthcare expert in your pocket

I wish I had an expert to help guide me through the complicated healthcare industry. This expert would know which doctor I should visit, has my medical history, and is an advocate for my wellbeing and wallet.

This expert would work with every type of insurance, every doctor, every state.

When I get new health insurance this expert would make a handy list of nearby doctors that take my insurance and collect their yelp reviews, estimated cost, and other information to help me make a great decision.

When I need to schedule an appointment, this expert would do it for me, calling the office during business hours and finding something that works with my schedule.

When my doctor asks you about the immunizations I got a decade ago, the expert will help me find it by calling previous doctors.

When I get referred to a specialist, this expert will show me their reviews and cost, and even offer to show me other nearby specialists that I might prefer instead. If I choose one of them, this expert would handle the introductions and scheduling.

When I get back test results and my doctor gives me a cryptic 10 second explanation, this expert would be there to help explain. And when I’m long gone from the doctor’s office, this expert would still be there to fill in the details.

When I need to pick up prescriptions, this expert could show me the best nearby pharmacies if I haven’t chosen one yet. And if I have, this expert would show me exactly how many refills I have left and help me schedule an appointment when I run out.

If I break a bone and need surgery, this expert could show me hospitals and surgeons that are top of their field. If I’m willing to drive or fly to another city for care, this expert would expand the search across the state and country.

All in all, sounds pretty great. As far as I can tell, this expert doesn’t exist yet, but I really wish he or she did.